The overlooked potential for outsourcing in Eastern Europe

Eastern Europe is a small player in the global market for IT and business process outsourcing, but that's likely to change as companies in Western Europe become more comfortable with offshoring.
Service providers in Eastern Europe offer geographic proximity combined with cultural and language affinities that Western European companies can't easily find further afield.
The region is likely to remain competitive, given its low level of wage inflation (outside of popular centers like Prague and Budapest), along with thousands of qualified graduates entering the marketplace each year.
As Eastern European service providers develop their capabilities, they should capture a larger share of the market for IT and business process services. source McKinsey

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